Search Engine Optimization
Delivering Professional Results
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
The advantages of search engine optimization are obvious. If you are paying for advertising right now then the cost-savings are immediately clear but there's one more reason WHY appearing in the natural search engine listings results is so important...
Visitors who find you in the search engine listings are more likely to do business with you - It's a fact. Approximately three times more marketers see a higher ROI from search engine optimization than from pay per click advertising, according to a new study by search engine marketing firm iProspect and Jupiter Research
This is where we come in...
Website Analysis and SEO Strategies
If you already have a web site on the Internet then we will review it page by page (front and back end) and determine the appropriate steps we need to take in order to ensure a successful search engine optimization plan.
If you do not have a web site yet and/or are in the process of building one then, based on your needs, we will devise the proper strategies to ensure the site meets the criteria of search engines in order to maximize your ROI.
Your entire site structure will be mapped out in "wire frames" (see attached sample below) and a complete content analysis will be performed so that nothing gets overlooked.
Keyword Phrase Selection
Based on your business needs we will assist you in finding the right keywords to target the demographics you are seeking to reach.
Throughout the entire SEO process we will fine-tune these keywords as needs change. In other words, if we initially come up with a certain set of keywords and then realize that perhaps a couple of them may not be exactly what people would be searching by then we would go ahead and modify them.
Our goal isn't simply to get you more traffic, but to get you targeted traffic that is more likely to buy.
Constant monitoring of rankings ensures that your site remains visible where it best belongs. We analyze your competition, incoming links and anything else that could be affecting your positioning. A bi-monthly rank report will be provided to you so you can monitor the progress of our SEO efforts. This way you are never in the dark about how your site ranks and the direction it is headed in.
What We Don't Do
Responsible SEO practices are at the heart of our business. You have a business reputation to uphold just as we do. Nobody wants their site banned and name tarnished due to some questionable tactics. Besides, these days, search engines are getting smarter. They are constantly tweaking and fine tuning their algorithms in order to ensure quality search results for their visitors. The bottom line is it is not even worth it.
BusnWeb practices what is known as White Hat search engine optimization and marketing (SEO/SEM).
Here are just some of the things we DO NOT do.
- We do not SPAM
- We do not use Link Farms to artificially increase the traffic to your site.
- We do not use ad scams
- We do not use questionable offshore cheats that hurt your site or any offshore computer equipment
The Bottom Line - We deliver REAL results that put your site ahead of your competition
BusnWeb is dedicated to ensuring that your site gets listed on Page 1 of the "organic" search results. It does take some time for this to happen. However with proper optimization and an ongoing fine-tuning of your web site the results will follow. For some keywords and pages these results will be quicker than for others. The successful results of our efforts are a testament to our hard work and dedication for each and every client.